| Search Engine Marketing : |
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Research confirms that over 80% of prospective Web customers begin by using search engines to locate products, services or information. So, search engine marketing should be part of any marketing program. There are two primary techniques for attracting targeted visitors from search engines: search engine optimization (SEO) and pay-per-click (PPC) advertising.
SEO is the ongoing process of designing, writing and coding your Web site to maximize the chance that its pages will appear at the top of the "organic" or "natural" search engine results.
Search engines determine your ranking in the organic search results primarily by analyzing your Web site for the following:
Keyword relevance—how relevant the keyword phrase is used in your Web site's copy and site coding
Link popularity—the quantity and quality of third-party sites that link to your Web site
The higher your keyword relevance and link popularity, the higher your position will be in the organic search results. SEO is a gradual process that can take weeks or months to achieve. HostJack is in a better position to help you out through this gradual process completely, considering the expertise of our team members. |
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| HostJack’s Initial Consulting : |
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We check for bad SEO practices (page content not first sourced, JavaScript menus that are not crawlable, www and non-www not 301'ed into one of the other, duplicate sites, interlinking of owned sites, involved in link schemes, outbound links to bad neighborhoods, run of site links, Meta descriptions the same, etc.), and check that pages are optimized (keyword in URL, Title, Meta description, Meta keyword, h1/h2 tags, bold and italic in the first paragraph).
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Check number of pages in the Google/Yahoo/MSN index, check pages in/pages out ratio, evaluate quality of inbound links, and test site for sandbox effect.
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| Evaluate current keywords targeted for your customers, examine traffic stats, setup monitoring of keyword ranking, check the competitiveness and convertibleness of current targeted keywords, and evaluate required factors to rank (first page, top 5, top 3, first place). Also, we provide list of prospective keywords sorted by Overture PPC searches per month (100 to 400 keywords), and provide information on content management systems that produce SEO'ed pages. |
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| HostJack’s Action Plan : |
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We check for bad SEO practices (page content not first sourced, JavaScript menus that are not crawlable, www and non-www not 301'ed into one of the other, duplicate sites, interlinking of owned sites, involved in link schemes, outbound links to bad neighborhoods, run of site links, Meta descriptions the same, etc.), and check that pages are optimized (keyword in URL, Title, Meta description, Meta keyword, h1/h2 tags, bold and italic in the first paragraph).
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| Provide information on text link ad rentals, web directory submission service (over 300 directories), article writing and submissions to article sites, and press release writing and submissions. |
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